Friday May 19th 12-11pm, Saturday May 20th 12-11pm, Sunday May 21st 12-8pm
Let’s get Whirly! Indeed Brewing Company is pumped to present Whirlygig 2017, our annual spring shindig on Art-A-Whirl weekend featuring a first-rate lineup of live music, good eats and great beer. Meet us here at Indeed from Friday May 19th to Sunday May 21st and help us celebrate our vibrant and lively Northeast neighborhood. Come #GetWhirly with us!
Saturday May 20th: 1pm - Porch Knights | 2pm - Ripper | 3pm - Matt Latterell | 4pm - Cozy | 5pm - Fury Things | 6pm - Nato Coles & the Blue Diamond Band | 7pm - Birthday Suits | 8pm - The Mighty Mofos | 9pm - Mark Mallman
The brand new B-Side Pils, the ever-controversial LSD, the old favorite Day Tripper - all your nearest and dearest Indeed beers are ready to pour so you can hit the dance floor. Visit our two-sided draft trailer, grab a tallboy from our can vendors in the crowd or head inside to either of our taprooms for your brew. Get up to something with Shenanigans, tart it up with Lucy Session Sour, or hop to it with Let It Ride - there’s something for all of our thirsty creatures to enjoy.
Whirlygig all-stars Blue Door Pub are back with blucys, black bean burgers and totchos for your tasting delight. Plus, hit up Natedogs for a wiener or two with all the fixins - veggie option included! Fuel up to whirl on.
As members of the Northeast Minneapolis Art Assocation, we encourage you to put the art in Art-A-Whirl by visiting the 2nd and 3rd floors above Indeed in the Solar Arts Building, chock full of studios and galleries showcasing the creativity of our local artists. Check out the Northrup King Building across the tracks and don’t miss Quincy Ave. for more talent than you can pour a beer at. Plus we’ve got some artsy surprises in store at Indeed!
Back by popular demand, MN Brewery Running Series will be hosting a 5k run to kick off the third and final day of Whirlygig on Sunday May 21st; run, walk, skip, there will still be a beer at the end for you no matter how long it takes.
THE ‘FINE PRINT’
This event is CASH ONLY, inside and out. We will party RAIN OR SHINE (that’s what the giant tent is for!). Wristbands will be required to enter for anyone who will be drinking and cost $1 with proceeds benefitting our charitable giving program, Indeed We Can. The party runs during regular taproom hours: Friday May 20th 12-11pm, Saturday May 21st 12-11pm, Sunday May 22nd 12-8pm. Please leave your fur babies at home for this crowded, hot asphalt event. Human babies and kids are welcome, as long as they can hang. #Whirlygig2017
Stay in the know and RSVP on our Whirlygig 2017 Facebook page.
They say that birds of a feather flock together, and now they make beer together too. We've hatched a new series of collaborations with friends from near and far - so take a gander.
“Collaborations help fuel the sense of community that lies at the heart of the craft brewing industry,” explains our Co-Founder and Director of Operations Tom Whisenand. “When we consider a collaboration, we’re all about furthering friendships with people that have similar values, and that we believe represent the best in brewing, whether big or small, well-known or just starting out.” Head Brewer Josh Bischoff agrees, saying the short answer to “Why collaborate?” is for the fun. “We like to work with our friends in the industry,” says Bischoff, “taking the different feel of each brewery and putting a little bit of both in the brew, to create something unique and exciting.”
You can check out the first release from Flock Together, a Belgian-style Dubbel made with Hoops Brewing of Duluth, at the Minnesota Craft Brewers Guild's Winterfest 2017 this weekend. The Hoops brothers have always had a strong influence in our Head Brewer Josh's brewing career, and with the announcement of Hoops Brewing opening this year, Josh thought a collaboration seemed like a fun way to work with an early mentor. Together they decided to twist styles like they do in Belgium - throwing in oddball ingredients like fennel, star anise and agave syrup to make a fun, yet character-loaded, complex ale.
Our previous collaborations feature beers made with New Belgium Brewing and Station 26 Brewing of Colorado, Dangerous Man Brewing and Northbound Smokehouse & Brewpub of Minnesota and Jubeck New World Brewing of Iowa. Look out for collaborations with Hoops Brewing, Dangerous Man Brewing, Gamling & McDuck Winery and Tattersall Distilling later this year.
Mic check – one, two. Is this thing on? We’re introducing B-Side Pils, a fresh spin on an old favorite and our cover of a classic. Born from Lead Brewer Dan Stavig’s love of German beer, B-Side is crafted as a traditional Pilsner you can enjoy without leaving the country – and probably without leaving the bar. Crisp and clean, crushable and complex, B-Side was made to take you off the clock and on to what makes you tick. It’s quickly become our staff’s go to brew, and we think you’ll agree that our Pilsner is a perfect companion for whatever you do that makes you, you.
B-Side Pils is crafted with a traditional German malt bill and a blend of Hallertauer Mittelfruh and Mandarina Bavaria hops, landing at 5.1% ABV and 35 IBU. Our Pilsner is naturally carbonated, providing a soft fizziness that floats spicy, flowery and bready aromas with notes of citrus. Each pour is clear as day and straw gold, topped with a dense rocky head. A crackery malt base with floral noble hops and orange zest ushers in snappy bitterness and a clean, dry finish. Oh – and before you know it, your glass is empty and you’re ready for another.
To celebrate the release of B-Side Pils, we’ve teamed up with The Current and we’re going on tour in the Twin Cities. Over two nights and nine locations, we'll be winding our way around Saint Paul and Minneapolis - spinning vinyl and sipping our Pilsner. On Friday night, we’re ending the tour at Club Jager and getting the official B-Side Release After Party started, where you can get down at DJ Lenka Paris’ Prince Dance Night. Giveaways, good times and great beer included. Come with us and #FlipToYourBSide.
Go on tour:
Thursday, February 23rd - St. Paul
Lone Oak Grill - 4:30-5:30pm
Tiffany Sports Lounge - 5:45-6:30pm
Dark Horse Bar & Eatery - 6:45-7:45pm
Half Time Rec - 8:00pm
Friday, February 24th - Minneapolis
Punch Bowl Social Minneapolis - 4:30-5:30pm
Muddy Waters - 5:45-6:30pm
Up-Down Minneapolis - 6:35-7:15pm
Grumpy's Bar & Grill - 7:30-8:15pm
Clubhouse Jäger - 8:30pm
B-Side Pils releases in 12oz cans featuring the artwork of Chuck U during the week of February 20th. Find it on tap at your favorite bars and restaurants, and always in our Northeast taproom.
Happy New Year! We thought we’d ring in 2017 by taking a look back on what we’ve been up to this year, and sharing our plans for the future. We celebrated four years of business last August and we look forward to continuing to help grow Minnesota’s craft beer scene in 2017.
In the brewery
The brewery was buzzing all year long, ending out 2016 by adding two new 210 barrel fermenter tanks. When filled with beer each of these tanks could provide you with two pints a day for the next 71 years. These tanks will grow our brewing capacity to 29,000 barrels in 2017. In 2016, we sold almost 13,500 barrels, which is equivalent to roughly 183,000 cases - well over four million cans! We saw an overall sales increase of 20%, with improvements in off-premise and on-premise sales, as well as for our flagship beer, Day Tripper Pale Ale. Day Tripper continued its reign as Best Pale Ale in The Growler’s Kind of a Big Deal Awards for a fourth year in a row.
In 2016 we were happy to complete a long-time objective of statewide distribution in Minnesota, with the addition of three distributors: Sunny Hill Distributors in the Iron Range, Coca-Cola Bottling Company of International Falls and Dick Distributing in Grand Rapids. “Expanding our distribution to every part of Minnesota has always been a goal for our company,” says our Co-Founder Nathan Berndt. “We have a focus on building our brand in the places we call home.” Indeed Brewing is now distributed throughout the North Star state, as well at North Dakota and parts of Wisconsin.
On the horizon
We’re gearing up for a big year and want to share our plans for 2017 and announce several additions to our canned beer lineup. Look out this year for B-Side Pils - a German-style Pilsner, Lucy - a Session Sour, Let’s Go IPA - an India Pale Ale with Mosaic, Citra, Amarillo and Centennial hops, and a yet to be named tallboy iteration of our fresh hop ale, made with just harvested Mosaic hops. Of course, each can will feature original artwork from Minneapolis’ own Chuck U. Let’s Go will be included in a new hop variety pack along with Let It Roll IPA, Let It Ride IPA and Day Tripper Pale Ale. These additions will increase our canned offerings to 15, after we released Rum King Imperial Stout and Old Friend Winter Warmer in cans for the first time last year. Follow our social media for details and release events.
The last year brought good tidings to our barrel-aged beer offerings, and we moved hundreds of barrels to an offsite warehouse in 2016. Our wild, sour and barrel-aged beer program, Wooden Soul, has grown immensely in the last year, expanding its aging capacity by 180 barrels. We accomplished this goal with the help of two new 60-barrel foeders, large wooden vats used to age beer and wine. We also released the first bottle run of Wooden Soul: Heliotropic in 2016. Keep an eye out for our next release - a limited bottle run of Wooden Soul #10: Cherry Dust, later this year. Additionally, the new year will bring a Wooden Soul collaboration brew with California’s Gamling & McDuck Winery. Keep up with everything Wooden Soul on Instagram. Rum King, Whiskey Queen and Mexican Cousin fans - we got you covered, with more rum and tequila barrels acquired to extend our capacity for your best-loved barrel-aged beverages.
Growing the crew
To support our development in 2016, we added seven new employees to our hardworking and hardy team, bringing our staff total to 53, up from just eight staff members when we opened in 2012. We had the opportunity to hire talented individuals to round out several departments, from sales and bookkeeping to event and taproom staff. We are currently in the process of hiring a brewer, brand & sales ambassador, sales relief, and brand & event ambassador. Keep up to date about our job offerings on our website.
Investing in the community
Giving back to the community has always been important to us at Indeed. We were able to continue to support the local community in 2016 through our Indeed We Can charitable giving program, which puts the power of doing good directly into the hands of our employees. Each Wednesday, taproom profits are donated to a nonprofit chosen by an Indeed staff member. In the past year we’ve made a total of $98,000 in donations to a broad range of nonprofit organizations in the Twin Cities. Since beginning the program in 2014, we’ve donated almost $250,000. Come into the taproom any Wednesday to help us raise a glass to a good cause in 2017!
Keeping quality a priority
In 2017, we’re adding an Esau & Hueber carbonation system to the brewery. We’ll use this system after the centrifuge process to chill beer to packaging temperature and instantly carbonate it. This high-tech equipment will save time and should provide a higher quality carbonation. Quality and consistency in its beer continues to remain an important bottom line for us, we’ve had a full-time Quality Manager on the job since 2014.
Continuing to lead the industry
Our Co-founder Tom Whisenand is the president of the Minnesota Craft Brewer’s Guild and has enjoyed taking an active leadership role in the local craft beer industry. After AB-Inbev’s acquisition of Northern Brewer, Indeed made the tough decision to pull its beer kits from the store. We decided to post our recipes for Day Tripper and Midnight Ryder on our website, and we continue to encourage home brewers to support their local home brewing store in an effort to keep craft brewing honest, accessible and fun.
Indeed Brewing Company is grateful to be a part of the vibrant craft brewing community in the Twin Cities and Minnesota. We look forward to working with our fellow brewers, industry members and accounts in 2017, as well as serving up our customers more quality craft beer. We hope to see you in the taproom soon. Cheers!
About Indeed Brewing Company, 711 15th Avenue NE, Minneapolis, MN 55413
At Indeed Brewing Company, we’re cultivating an artfully eclectic line-up of distinctive flagship beers, well-loved seasonal releases, and adventurous specialty brews from the heart of Northeast Minneapolis. We’re not just brewing beer, we’re crafting experiences. We are thirsty creatures, Indeed. There’s more to explore at www.indeedbrewing.com.
Indeed Brewing Company is excited to announce our new partnerships with Sunny Hill Distributors in the Iron Range and Coca-Cola Bottling Company of International Falls. The addition of these distributors completes our wholesale footprint in Minnesota, allowing us to provide quality craft beer in each and every corner of the North Star state.
Both Sunny Hill and Coca-Cola Bottling Company share our enthusiasm for the expansion. “All of us here at Sunny Hill Distributors could not be more proud to partner with Indeed Brewing Company and bring their fantastic portfolio of craft beers to the northland,” explained Sunny Hill’s owner, Tom Tiburzi. “Indeed has been incredibly supportive and helpful as we roll out their brands in our area and we know with that team behind us, we will grow this brand year over year. We thank the Company’s ownership and employees for the opportunity and we look forward to many successful years as partners in growth.”
“The Coca-Cola Bottling Company of International Falls is excited to add a family of premier Minnesota craft beers to our product lineup,” added Jay Bartowski, an owner of Coca-Cola Bottling Company. “We believe we have a great opportunity to satisfy both our locals and visitors to Voyageurs National Park and Lake of the Woods with the Indeed portfolio. We were looking for an opportunity to satisfy our local customers with a supplier that had a quality Minnesota craft portfolio with brands that are common in the Minneapolis-St. Paul metro area.”
With these additional distribution partners, we now proudly work with eight Minnesota wholesalers, in addition to our self-distribution network in the Twin Cities area, to reach the entirety of the state. Indeed struck its first distribution deal in 2013 with Dahlheimer Beverage, which expects to sell more than 20,000 case equivalents of our beer by this year’s end.
“We're ecstatic to be adding great wholesale partners like Sunny Hill and Coca-Cola Bottling Company to our network. Expanding our distribution to every part of Minnesota has always been a goal for our company,” says Indeed Co-Founder Nathan Berndt. “We have a focus on building our brand in the places we call home.” Indeed expanded distribution to Berndt’s native state of North Dakota last fall. Bringing Indeed's distinct lineup of craft beer into the Iron Range and International Falls marks more good news and continued progress for the brewery, as our company’s growth rate more than doubles the state average for the year.