But we find Minneapolis to be particularly fitting as the home of Indeed. After all, this is the town where our adventures begin, this is the town we come home to, and this is the town in which we regularly raise a glass in celebration of making the most of life. We like to think we’ve put that certain Minneapolis terroir (if you’ll pardon our French) right in every barrel of beer we brew.
Why “Indeed?” We just can’t believe we’re the only ones tired of the whiny, doom-and-gloom sentiment around us. We want to tout the positive side of things, and embrace mindfulness and adventure—a feeling we’ve found plenty of here in Minnesota. Even Indeed’s logo has a hint of a smile—a sense of happiness and fun that illustrates precisely what we want to share with our customers. It’s that subtle smile we feel Minnesotans enjoy sharing with one another, especially deep in winter. We’re a hearty breed, we Nordics, and it’s nice to have something to smile about together.
“Even Indeed’s logo has a hint of a smile—a sense of happiness and fun that illustrates precisely what we want to share with our customers.
But even if you aren’t prone to shoveling knee-deep snow each winter, then gracefully wiping away a bead of sweat come July’s sweltering temps, we want you to taste our beer and realize what we’ve already come to know: Whether standing, sitting, floating or flying, having a tasty, high-quality craft beer in hand means not only that your taste buds are happy, but that you’re on your way to having a fun and meaningful discussion with other—sometimes about the beer, but more often about everything else in life. The people of Indeed love fun. Come on, let’s have fun together.