1% Percent for the Planet
We think this video tells the story of 1% for the Planet quite nicely. Please feel free to share liberally!
Indeed Brewing Company is a member of 1% for the Planet, a global alliance of businesses that donate 1% of its gross revenue to organizations that help preserve and restore our natural environment. To date, 1% members as a network have channeled over $50 million to environmental organizations worldwide, and that giving rises every day thanks to you.
Indeed Brewing Company embraces a mindful and adventurous approach to life that is reflected in the beers we brew and the people that drink them. We believe that by cultivating positive relationships with our employees, customers, community, and environment we will build a company that realizes returns in the number of lives and places that are positively affected by our company’s actions.
Q: What is 1% For The Planet?
Q: What is the the history of 1% For The Planet?
Since 1985, Patagonia, Inc. has provided over $19 million to environmental nonprofits worldwide. Chouinard wanted to expand this idea of “environmental tithing” throughout the private sector, and at the same time support the efforts of thousands of environmental activists around the world. Craig Mathews, who donates 2% of net sales to local environmental organizations near his store in Yellowstone, Montana, thinks the environmental commitment 1% FTP membership demonstrates has boosted his sales and the loyalty of his customers.
In November 2001, 1% For The Planet held an official launch event at the Patagonia, Inc. store in San Francisco, California, during which twenty-one businesses signed up as members. These included a wide array of companies such as a winery, a coffee company, and a guide service. As a result of word-of-mouth buzz, some terrific news articles, and the leadership role that 1% FTP business alliance members have taken in spreading the word, 1% FTP has been receiving a steady stream of inquiries from potential new business members as well as from environmental organizations seeking to join the growing ranks of approved 1% FTP nonprofit environmental organizations. We hope this groundswell of action continues and results in a redefined way of doing business!