Indeed Brewing Company is excited to announce our new partnerships with Sunny Hill Distributors in the Iron Range and Coca-Cola Bottling Company of International Falls. The addition of these distributors completes our wholesale footprint in Minnesota, allowing us to provide quality craft beer in each and every corner of the North Star state.
Both Sunny Hill and Coca-Cola Bottling Company share our enthusiasm for the expansion. “All of us here at Sunny Hill Distributors could not be more proud to partner with Indeed Brewing Company and bring their fantastic portfolio of craft beers to the northland,” explained Sunny Hill’s owner, Tom Tiburzi. “Indeed has been incredibly supportive and helpful as we roll out their brands in our area and we know with that team behind us, we will grow this brand year over year. We thank the Company’s ownership and employees for the opportunity and we look forward to many successful years as partners in growth.”
“The Coca-Cola Bottling Company of International Falls is excited to add a family of premier Minnesota craft beers to our product lineup,” added Jay Bartowski, an owner of Coca-Cola Bottling Company. “We believe we have a great opportunity to satisfy both our locals and visitors to Voyageurs National Park and Lake of the Woods with the Indeed portfolio. We were looking for an opportunity to satisfy our local customers with a supplier that had a quality Minnesota craft portfolio with brands that are common in the Minneapolis-St. Paul metro area.”
With these additional distribution partners, we now proudly work with eight Minnesota wholesalers, in addition to our self-distribution network in the Twin Cities area, to reach the entirety of the state. Indeed struck its first distribution deal in 2013 with Dahlheimer Beverage, which expects to sell more than 20,000 case equivalents of our beer by this year’s end.
“We're ecstatic to be adding great wholesale partners like Sunny Hill and Coca-Cola Bottling Company to our network. Expanding our distribution to every part of Minnesota has always been a goal for our company,” says Indeed Co-Founder Nathan Berndt. “We have a focus on building our brand in the places we call home.” Indeed expanded distribution to Berndt’s native state of North Dakota last fall. Bringing Indeed's distinct lineup of craft beer into the Iron Range and International Falls marks more good news and continued progress for the brewery, as our company’s growth rate more than doubles the state average for the year.
Raise a glass to a good year past and reconnect with an Old Friend, our limited-release winter warmer brewed with fresh ginger root, orange peel and blueberry honey. This year we are excited to release Old Friend in shiny new 16oz cans, featuring original artwork by Minnesota’s own Chuck U. Sharing an old friend with a good pal has never been easier.
Old Friend Winter Warmer pours a deep ruby red, and rings in at a toasty 7.5% ABV and 15 IBU. This welcoming brew greets you with flavors of spicy, snappy ginger and burnt toffee, followed by notes of citrus, nutmeg and gingerbread cookies. The perfect fireside companion, Old Friend brings you tidings of comfort and joy with each sip.
Find Old Friend in bars, restaurants and liquor stores in the Twin Cities starting this week. Or, come try it on draft in our cozy Northeast taproom. The perfect brew for gifting or keeping, life’s just better with an Old Friend by your side!
Indeed Brewing’s existence is rooted in countless days spent homebrewing in a garage and making runs to Northern Brewer for ingredients and supplies. We launched our brewery in 2012 with two distinct beers born from many batches of homebrew: Day Tripper Pale Ale and Midnight Ryder Black IPA. This year, we were excited and honored to have these two beers adapted as homebrew Pro-Series kits by Northern Brewer Homebrew Supply.
With the recent purchase of Northern Brewer by Anheuser-Busch InBev, our brewery is making the tough decision to pull our home brew kits from stores. Time and time again, Anheuser-Busch InBev has demonstrated through their calculated acquisitions that their intention is to erode the very principles that the craft beer industry is built upon. Since acquiring well known craft breweries like Goose Island, Elysian, Devil’s Backbone, and 10-Barrel, Anheuser-Busch InBev is now set to provide consumers with the illusion of choice as they expand these brands nationwide, flexing their distribution muscle and consistently pushing small independent breweries out of the market with their pricing strategies. We believe that if they succeed, access to market for small, local, independent breweries will be curtailed and craft beer consumers will suffer as a result.
The employees of Northern Brewer have always been an overwhelmingly positive force in the home and commercial brewing scenes. A number of Indeed employees got their start in the brewing industry at Northern Brewer and we continue to foster positive relationships with many current employees at the company. While we completely support Northern Brewer and its employees, we can’t throw our support behind its new ownership, and that company’s strategy of attempting to control the craft beer market.
While the Pro-Series kits will no longer be available to purchase from Northern Brewer, we’re happy to announce that the full recipes for Day Tripper and Midnight Ryder will now be made available to the public on our website’s new recipe page. We encourage all you ambitious homebrewers to check them out and go forth in pursuit of better homebrewed beer with the help of your local homebrew supply company. In the spirit of fostering new talent and creativity in the craft brewing community, we’ll be periodically releasing other Indeed beer recipes for you to test out and enjoy at home. Let’s all raise a glass to keeping craft beer honest, accessible and fun!
Bright, resinous and fresh as can be, our days-old, draft-only Fresh Hop Ale hits bars and restaurants in the Twin Cities area this week. This extremely limited brew is made with unpelletized Mosaic hops, harvested at their peak and shipped directly to Indeed from Yakima, Washington – the epicenter of hop growing in the United States. These hops were hand selected by Head Brewer Josh in September, and arrived to the brewery a few weeks later. They were added to the brew that night and just ten days later the finished beer was kegged and ready to drink.
The Mosaic hops used in Fresh Hop are harvested only once a year, and deliver a uniquely robust flavor and aroma. They bring flavors of dank, resinous hops as well as more subtle notes of citrus and stone fruit. Fresh Hop pours a beautiful bright gold with a big rocky head, packed with aromas of hops, blueberry, melon and citrus.
Fresh Hop Ale is only around for a short time, so make sure to get it while you can. Find it in a pint glass near you in our cozy Northeast taproom, or at any of the locations listed below. It was just delivered yesterday, but who knows how long it will last. Come get fresh with us!
Find Fresh Hop Ale at all Red Cow locations, all Blue Door Pub locations, Pizza Luce Downtown, New Bohemia NE, Sporty’s Pub & Grill, The Unofficial, Up-Down, Stub & Herbs, Ray J’s NE, Reverie Cafe & Bar, The Bulldog Uptown, Mackenzie’s, Sweeney’s Saloon, Sea Salt, Grumpy’s NE, Muddy Waters, Dark Horse Bar & Eatery, Ox Cart Ale House, Buster’s on 28th and Smack Shack.
It seems like just yesterday (or forever ago), but on this day four short (and long) years ago, we sold our first beer. Since then, we’ve been working hard (though occasionally hardly working) to keep our brewery at its best. In the last 48 months, we’ve grown from a staff of six to a staff of over 50 hard-working, but more importantly, very good-looking people. We went from one taproom to two, and added a 12,500 square foot warehouse to the mix, expanding our distribution from the Twin Cities area to now covering almost all of Minnesota and North Dakota, as well as parts of Wisconsin. In June of 2014 we began Indeed We Can, our charitable giving program. To date, we’ve donated over $150,000 to local charities and partied with them in our taproom. We’ve partnered with one of the largest craft breweries in the country – New Belgium Brewing, and had a medal-winning beer at the Great American Beer Festival. What a ride.
While we’re not sure exactly how many beers we’ve downed along the way (we can only assume millions), we do know that we could never be on this crazy journey without you. We have so much gratitude for our friends – customers, distributors, and all the stores, bars and restaurants that carry our beer. Thanks for your support, patronage and encouragement over the last four years – and here’s to many, many more.
Peep the now and then photos in the post to see what has changed (and what hasn't) in the last four years. Then come visit us this weekend and check it out for yourself. We hope to see you soon. Cheers!