We're bringing a bit of Minneapolis to Milwaukee, Wisconsin, by breaking ground on a taproom and pilot brewery.
We’ve been holding in a secret for a really, painfully long time and we’re so excited to tell you that we just signed on to build a brewery and taproom in “Brew City,” Milwaukee, Wisconsin! That’s right, we’ll be the first Minnesota brewery to break ground in Wisconsin that has both locations under the same ownership, and we’re happy to join 30+ breweries in the city built on beer. Our new spot sits in the Walker’s Point neighborhood of Milwaukee on 530 South 2nd Street, and our plan is to have the beer flowing to Wisconsinites by mid-2019. Indeed Milwaukee will have a 10-Barrel brewhouse and a cozy, inviting taproom that seats 100+ people.
So why Milwaukee? We’ve been self-distributing in Madison and Milwaukee for some time and have had a great time connecting with our neighbor-state friends, paving the way to expansion. “Milwaukee feels like the perfect fit,” says Tom Whisenand, our co-founder and fearless leader on the expansion project. “We share a love of drinking beer, and about half of the folks who make up Indeed are Wisconsin born and bred. We’re excited to be a part of the Walker’s Point neighborhood, and connect directly with new Indeed customers in the state’s largest city.” The smaller brew system will push out our current line-up of beers with the added freedom to pilot and develop new brands for this new and thirsty customer base.
Among several Indeed traditions we plan to bring over state lines lines is our charitable giving program, Indeed We Can. Our employee-driven program donates 100% of taproom net profits to a local charity every Wednesday night of the year. We’re looking forward to connecting with Milwaukee on a deeper level by engaging with area nonprofits and giving back to our new community.
Indeed Milwaukee will definitely bring its own flavor to town, though. “This is no Panera Bread-like expansion,” explains Whisenand. “Milwaukee is a beer town and we are beer people that work every day to make great beer, meaningful commitments to the communities we are part of, and get a real kick out of big ideas and innovation.” At Indeed, we have always believed that innovation isn’t just one thing—one beer or one technology or one person—it’s created from a collection of experiences. Inspired by the pulse of a new city, new water, new beer, and new people, we’re very much looking forward to experiencing Milwaukee, and the state of Wisconsin to the fullest.
Stay tuned on our social media for all the latest updates about Indeed Milwaukee and to follow our journey as the 612 meets the 414. Cheers, Wisconsin!