Made for the hazy days of summer, Peach Bum IPA is almost ripe for the picking. With juicy notes of peach cobbler, tart citrus and tropical-tasting hops, Peach Bum joins our adventurous line-up of IPA offerings on draft and in 12 oz. cans with designs by local artist Chuck U. Sun drenched and juicy, it's sure to become your new summer jam.
The idea for Peach Bum IPA was planted last year, when our Head Brewer Josh Bischoff created an IPA for Indeed’s Derailed Series, a series of experimental beers. He was looking to create a new, fruity, lighter colored IPA to enjoy in the warm summer months. Josh selected a different yeast than the ones we usually brew our hoppy beers with, instead choosing a strain known to produce super fruity flavors. For the all-important hop bill, he selected American hops that are also known to bring strong fruit character to beer - Mosaic, Citra, Azacca and Centennial. Fruity, juicy, and inviting, Derailed: IPA became a fast favorite in the taproom, both among customers and our staff.
After some consideration, and a few beers, our brewing team decided it would be fun to take Derailed: IPA one step further—the addition of peach built on the fruit flavors already present in the brew, creating a juicy, refreshing, and easy-drinking beer. Capped off with a playful name to fit its cheerful spirit, Peach Bum IPA was born.
Peach Bum IPA hits store shelves and tap towers next week, just in time for the warmest months of the season. We're kicking off the release with a Peach Bum IPA Beach Party at Hi-Lo Diner—complete with surf rock, games, giveaways and more. Beach attire encouraged! Life's a peach, so let's party and celebrate summer with our new IPA.
Out with the Ride, in with the Roll! This August we're flipping the switch on our IPA offering to break up the same old same old and bring you something new and shiny. Enter Let It Roll IPA, bright, juicy and made with a winning blend of Citra, Amarillo, Apollo and Lemondrop hops.
Let It Roll pours a deep golden with a white frothy head and weighs in at 6.2% ABV and 86 IBU. Take in the aromas of pineapple, dank citrusy grapefruit, soft tropical papaya, lychee and a hint of sweet caramel before your first sip. This brew is bright, fruity and bursting with hop flavor. Let It Roll cans hit shelves this week. You can also find it on draft in bars, restaurants and of course, right here at Indeed.
But wait – there’s more! We’ve decided to go all out for the release of Let It Roll with a free-for-all skee ball shindig at Up-Down Minneapolis! On Tuesday, August 2nd, skee-daddle on over and sling some balls with us to win tokens, a free beer for every score of 300 and other prizes. If you’re the tip-top, top-notch skee ball wizard, you’ll be named the BrewSkeeBall Ultimate Let It Roller and get a trophy to match. So sharpen that aim, warm up that throwing arm and let it roll, baby, roll!