Keep Up To Speed
If by chance you've been living off Earth like Bob McKenzie in Strange Brew (1983), and searching for beer after a nuclear holocaust; Minnesota, along with many other states, is in the midst of a craft beer boom. This means more great beer is on the way, but just as important, and sometimes overlooked, is that breweries and brewpubs are creating jobs and tax revenue, and all by very passionate people with no sign of letting up.
Just in the last year, countless breweries and brew pubs have opened all over the Twin Cities and out state Minnesota, including: Northbound Smokehouse Brewpub, Badger Hill Brewing, Lucid Brewing, Steel Toe Brewing, Excelsior Brewing, and Pour Decisions Brewing; and future places like 612Brew, Northgate, Dangerous Man Brewing to name several, plus many more. According to the Minnesota Craft Brewer's Guild there are approximately 35 breweries and brew pubs in Minnesota, many more on the way. About one year ago, Minneapolis Mayor R.T. Rybak wrote on his blog, "The business of Minneapolis is...BEER." Turns out he was spot on given many of the aforementioned breweries are, or will, be in Minneapolis. The others are all located within the Twin Cities. According to Mayor Rybak's 2013 Budget Address to the City Council in August, more than 100 jobs have been created related to the brewing industry in Minneapolis.
Shortly after we opened our taproom about eight weeks ago, we had the privilege to be visited by a very cool group of craft beer lovers that were producing a documentary about...surprise, local CRAFT BEER. "Crafting A Nation," tells the story of passionate and dedicated people in the brewing industry. Crafting A Nation recently released a trailer of their documentary to open in 2013 (we hope to premiere at our brewery, outside on the patio maybe).
More info from Crafting A Nation:
Despite the economic downturn currently in America, a new exciting industry is on the rise. The American Craft Brewers are truly rebuilding the economy from the ground up. They are creating great beer while also creating jobs, tax revenue, and a drive that cannot be stopped for creating a better tomorrow.
This documentary follows several of the key players in the industry as well as many breweries that are only known within their communities. The characters that we follow in this film all display a common thread of creating a product that stands for something while maintaining true to their local roots.
This principal photography was shot nationwide. We have selected different states that represent different sections of the United States: Oregon, California, Colorado, Texas, Missouri, Minnesota and North Carolina. Each state was selected for a particular purpose. We could not go to all 50 states.
Crafting A Nation features breweries, small businesses, and individuals that are growing because of the rise in the American craft beer movement. The characters that have been selected for this film are all picked for their passion, and dedication. Our characters are striving to not only create unique and American-made but they are also committed to the improvement of the quality of life despite the odds faced by the economic downturn.
MINNEAPOLIS, MN, OCTOBER 11, 2012 — Indeed Brewing Company announces the start of their in-house canning operations.
The brewery, which opened its taproom and began wholesale keg distribution in August, will increase production to include packaging 12-oz. aluminum cans.
The company will offer six-packs of their two flagship beers, Midnight Ryder American Black Ale and Day Tripper Pale Ale. The cans, which feature illustrations by local artist Chuck U, will debut in select liquor stores beginning Thursday, October 11 with plans to increase distribution metro-wide as the company grows.
“We’re really anxious to be able to get our beer out there in cans. Canning was such a big part of our start-up plan from the beginning, and the opportunity to share our beer with more people is really exciting,” says co-owner Tom Whisenand.
Statewide, Indeed is the only local craft brewery to offer their beer in 12-oz. aluminum cans. “We wanted to package in 12-oz cans for many reasons, one of which is that they fit in really well with the types of things we like to do. It’s great to be able to throw some cans in a backpack and go for a hike or a bike ride, something that is really hard to do with bottles,” says co-owner Nathan Berndt.
The trend in canning craft beer continues to grow as more consumers become aware of the advantages of cans.
“Cans are just better containers for beer,” says Berndt. “They are completely light resistant, which make them the ideal package for our hand-crafted beer.”
For a complete list of locations that offer Indeed beer, visit: www.IndeedBrewing.com.
Founded in 2011, Indeed Brewing Company Brewing was founded by friends Tom Whisenand, Nathan Berndt and Rachel Anderson. Their aim was to bring more quality craft beer to Minnesota and have fun doing it. It is this passion for beer and adventure that inspires Indeed Brewing Company to create their one-of-a-kind handcrafted brews. As an invested member of the community, Indeed donates at least one percent of its annual sales to local and national non-profit organizations as part of One Percent for the Planet, a movement that encourages corporate philanthropy for the preservation and restoration of the natural environment.
There is a nip in the fall air these days, and we at Indeed embrace the changing seasons with open arms (and beer)!
We love this time of year! Who doesn’t love kicking piles of crackling leaves? To celebrate we are throwing a little shindig at the taproom Saturday, October 13th: And we’re calling it our first annual Indeed Hullabaloo Autumn Release Fest!
This year we’ve planned some special releases you won’t want to miss!
- 3:00 PM: Tapping of Sweet Yamma Jamma Sweet Potato Ale
- 4:00 PM: Tapping of Midnight Ryder infused with poblano pepper
- 5:00 PM: Tapping of Haywire Double American Black Ale
We’ll also be releasing a limited supply of both Haywire and Sweet Yamma Jamma in 750 mL bottles.
And to make the day even more special, we’re partnering with The Blue Door Pub who will be serving up some tasty fall-inspired burgers and sides. Stay tuned for more menu details on Facebook and Twitter.
Hope you’re as excited as we are to see what the Hullabaloo is all about!
If you've visited us in our taproom you may have noticed the Indeed crew's lack tans as we have spent virtually the entire summer inside of the brewery usually arriving before the sun had risen and departing long after it had set.
While this summer has mostly passed us by we are excited to embrace the changing seasons and brew unique, single batch beers to celebrate them.
First up, in celebration of the harvest we will release our Fresh Hop ale in our taproom on Thursday, September 20. Brewed with 150 pounds wet Centennial hops harvested just the day before in Washington's Yakima Valley, this sessionable pale ale was brewed with 100% Irish Stout Malt.
Coming in October will be our Sweet Potato Ale brewed in the unique American craft beer tradition of Pumpkin Beers. Look for this beer on a nitrogen pour in our taproom and on draft at local bars and restaurants. In addition we will release very limited and experimental double black ale, Haywire, that we brewed using insane amounts of hops.
Finally when mercury really starts to drop we will release our winter seasonal, Stir Crazy, a winter warmer brewed with brown sugar and raisins.
And if you are absolutely unwilling to let the summer go, we will release one fruit-infused Shenanigan's Summer Ale per taproom day. Each keg has been infused with one of the following fruits: peaches, sweet cherry, blackberry and blueberry.
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If you haven't been to the Minnesota State Fair yet, or you missed seeing the the "Land of 10,000 Beers" exhibit, get on over to the Craft Beer Hall in the Agriculture/Horticulture building to sample 21 MN breweries and brew pubs, including Indeed Brewing.
The Minnesota Craft Brewer’s Guild (MNCBG) is proud to launch of the inaugural ‘Land of 10,000 Beers’ Craft Beer Hall exhibit at the Minnesota State Fair from Thursday, August 23, until Tuesday, September 3, 9am until 9pm.
Housed in the Agriculture/Horticulture building, the exhibit showcases the best of Minnesota’s craft beer industry and detail the brewing process all the way from the farm to the pint glass. It’ll tell the history of beer culture in Minnesota and highlight our state as a ‘brew-cation destination.’ There’s a root beer section for kids, a ‘brew deck’ stage for daily speakers and craft beer on tap from more than 20 Minnesota breweries.
The MNCBG, created in 2000, is now nearly 50 members strong including 35 breweries and brewpubs – growth of more than 30 percent in just 18 months. Craft beer’s sales growth in dollars was up 14 percent in the first half of 2012, and volume sales were up 12 percent, where volumes of sales of general U.S. beer were down more than 2 percent. The American craft beer revolution is both a national and statewide movement. The State Fair ‘Land of 10,000 Beers’ Craft Beer Hall celebrates this.
For daily updates on beer flights and expert presentations, check out our Facebook page, www.facebook.com/minnesotacraftbrewersguild or follow us on Twitter, @mncraftbrew.
Guess what profession came up for Indeed Brewing Company's head brewer Josh Bischoff during a ninth grade job questionnaire...brewmaster. Learn a little more about Bischoff in a Q&A written by Jessica Fleming at the St. Paul Pioneer Press:
Indeed Brewing Co. opened its taproom and launched its company Friday, Aug. 10. We chatted with head brewer Josh Bischoff about his experience, the craft beer trend and his favorite beers. Cheers!
- NAME: Josh Bischoff
- EXPERIENCE: Professional brewer for more than a decade. Formerly lead brewer at Minneapolis Town Hall Brewery for a total of eight years.
- AWARDS/ACHIEVEMENTS: Won a silver medal at the 2011 Great American Beer Festival in the Herb and Spice category for his beer “L.S.D.” Shared in another six GABF medals over his career at Town Hall Brewery.
- Age: 35
What did you want to be when you grew up? You know, I just kind of fell into brewing, and it worked for me. Oddly enough in ninth grade, when the schools give you a questionnaire to see what you should be, brewmaster came up.
We’re excited to announce Indeed Brewing Company's launch party at Icehouse, MPLS Wednesday August 15th. We’re planning a fun-filled evening, including the first tapping of Shenanigans Summer Ale, a three-course beer pairing menu, and live music to boot.
Join us for the whole evening, or just stop in to mingle at the bar (no cover charge), meet the Indeed crew and try one (or all) of our three inaugural brews at Eat Street's newest hot spot.
5:30 PM – First tapping of Indeed’s Shenanigans Summer Ale!
Try it here first folks, our much-anticipated honey wheat ale debuts at Icehouse, MPLS. In addition to Shenanigans, our two flagships Midnight Ryder and Day Tripper will also be available on tap.
Indeed Beer Dinner (by reservation only)
Icehouse and Indeed have teamed up to offer a beer and food pairing menu. What better way to try all three brews than by matching them up with a specially designed dinner menu from Icehouse?
- First Course: Day Tripper paired with lamb loin with honey comb and goat cheese
- Second Course: Shenanigans paired with skatewing, baby lima beans and wild mushroom
- Third Course: Midnight Ryder paired with cherry terrine and Midnight Ryder ice cream
Limited seats available. (Price: $35. For reservations call 612.276.6523 or book online http://tinyurl.com/d4vkn7f)
10 PM – Bits & Pieces
Fusion, Indie, Rock
Indeed Brewing Company, the much-anticipated Northeast Minneapolis craft brewery start-up announces an August 10 opening of their taproom.
Our beers have been named for quite a while now, but Indeed Brewing Company is happy to reveal that they have faces too! We couldn’t be more excited to finally share them with you.
The two flagship beers: Day Tripper Pale Ale, and Midnight Ryder American Black Ale will be our baseline for hop-forward beers, but don't think we are only about hops because others will soon follow.
Both designs, created by local artist Chuck U, capture the fun and adventurous spirit of Indeed perfectly. The character driven designs and Chuck’s unique style and imagination combine to make some pretty memorable craft cans (in our humble opinion).
In addition to being the perfect beer package, aluminum cans are also a great medium for art and design (http://www.indeedbrewing.com/why-cans/). Packaging our beer in cans allows us to really take advantage of a 360-degree design surface, and do something really eye-catching. Look for these attention grabbing cans to hit local liquor store shelves in early fall.
If you don’t have a crazy can collection like this guy, http://bit.ly/MZwrX5, and aren’t inclined to start one, fear not, you can still hold onto a piece of Indeed. A limited release custom-designed Chuck U poster will accompany each of our flagship beers. Stay tuned for details and dates on the upcoming poster release!
And what about the beer you say? We plan to brew batch no. 1 early this week.
Until two weeks ago we referred to our space at Indeed Brewing Company in NE Minneapolis as “site” or “the building.” But ever since we received the 30 BBL brewhouse, manufactured by Specific Mechanical, we call it a brewery!
Just like Mario and Luigi in Nintendo’s Super Mario Bros. we made the pipe connections for the mash tun, kettle, and hot & cold liquor tanks ourselves. A grist hopper, which looks something like a water tower, is placed on stilts and rests just above the mash tun. Then on brew day, the malt is released and cascades (no pun intended, this is the mash tun for criminy sake) into the mash tun from just above it. As soon as we have supplies and the steam piping is inspected, we will run a test mash to determine boil off and efficiency of the sparkling new stainless steel system.
Josh Bischoff, Indeed’s award winning head brewer, has been studying his new “office.” It’s all knobs, switches, and valves. A bit of luxury from what he has been used to over the last ten years as a professional brewer. He’s also been planning out his “brew day” routine to make sure we get this puppy humming before it’s time to get serious and brew batch no. 1. Josh has also been fine-tuning the two flagships: Day Tripper Pale Ale and Midnight Ryder American Black Ale. (Don’t worry; we still plan to release a seasonal at launch as well. We’ll fill-in the details very soon.)
Everyday new pieces of equipment like coolers, a bottle filler (for 750 mL bottles) arrive for delivery, but we still have two outstanding pieces of key equipment: the fermenting vessels / brite tanks, and the canning line. Both of which are en route to the brewery. Meanwhile, our friend and skilled carpenter Bob, has begun work on the 30-foot bar in the taproom. The red oak he cut down by hand on his family property in Wisconsin was quarter-cut by him and then driven to Iowa to be kiln dried. We are very excited to this see this piece of furniture in our taproom, which we think of as your new living room.
We hope to see you really soon as we are still on track to open at the end of July or very early August. Until then…
It's been one year since Gov. Mark Dayton signed into law the so-called "Surly Bill" that allows microbreweries to sell pints of beer on premises. Several taprooms have opened up around the Twin Cities metro, and Indeed Brewing Company will be on that list this upcoming summer.
For Indeed, the taproom law solidified our decision to locate our brewery in an urban setting like Northeast Minneapolis. The taproom will be a meeting point for neighbors, friends, and the rest of the community. Think of it as your living room away from home.
When our taproom opens in mid-July, there will be 1,500 square feet of indoor space with seating for 70 and an occupancy of 90. There will be a 30-foot bar, booth and table seating, a shuffleboard and an outdoor patio.
Things have really been moving quickly at Indeed Brewing Company during the past few weeks. The flurry of construction continues to be the most noticeable marker of our progress towards opening the brewery this summer.
Meanwhile, 1,400 miles away on Vancouver Island in British Columbia, Canada, you can walk onto the manufacturing floor at Specific Mechanical and find dozens of workers scurrying around, see sparks flying, metal crashing, with the smoky haze of welding while hanging in the air. Amidst all of this rests our 30 BBL brewing system, which is nearly ready to ship.
One of us from Indeed was lucky enough to make the trip up to Specific Mechanical by way of Seattle after attending the Craft Brewer's Conference in San Diego, leaving a long trail of empty pint glasses and oyster shells in the wake.
Visiting Specific Mechanical quickly illustrated just how crazy the craft brewing industry is right now. Specific is shipping nearly one brewing system per week, all the while completing a host of other projects including a contract to produce two 120 BBL fermentation vessels every month, for the next twelve months for a brewery that coincidentally help pioneer craft beer in cans. That brewery will go unnamed here.
Day Tripper and Midnight Ryder will form the foundation of new brewery and further stoke the Minnesota craft beer revolution.
One common thread we share at Indeed Brewing Company is that we all have a passion for music. Our musical tastes span the gamut from local artists like Trampled By Turtles, Atmosphere, and Cloud Cult to national artists like the Black Keys, Jack White, and Phish. Music makes people come together and we can’t wait to start brewing and start blasting some tunes.
During the building’s past life prior to 2012, the Solar Arts Building was last home to an electrical transformer manufacturing company; now it will be home to a brewery and artist lofts. The building provided lots of character and ceiling height for on-location music video productions by a few local artists:
Brother Ali shot his video “Not a Day Goes By” in what is now the production area with our brewhouse and fermentation vessels (though, you really can’t tell because it's all black). This video was produced by Daniel Cummings and Ryan Thompson.
At Indeed Brewing Company, we like to have fun and make an adventure in all things big and small. Choosing a name for our brewery was no exception. When we were brainstorming names for our brewery, we had all sorts of ideas. But when the name “Indeed” came into the mix, it seemed to fit just perfectly with what we were all about and our mission as a brewery.
In essence, saying “Indeed” is fun to say and a way to tout the positive side of things. The more we used it, the more we liked saying it, and others seem to have fun with it too. It beckons a certain tone, and when we hear people say Indeed, it’s memorable.
We hope you enjoy saying "Indeed," as much as we like hearing you say it. Here’s a little video we put together. See what we mean? It’s just fun!
Alright folks, it’s time to dust off your rims, pump-up your tires and get your bikes tuned-up! The inaugural running of the Northeast Ride is coming up June 2nd, 2012 and we’re proud to announce our support for the event.
The ride, which is open to all, weaves cyclists through the Northeast Minneapolis Arts District, touring past historical landmarks like the Casket Arts Building and the Grain Belt Brewery complex. And if touring NE on bikes with friends and family isn’t fun enough, there will be a plethora of pit stops along the way with creative activities sponsored by local businesses. Stay tuned because Indeed has some fun ideas up our sleeves. Even though we won’t have beer available quite yet, prizes will be awarded!
Be sure to visit the NE Ride website and register for the event here: http://www.northeastride.org/?conference=click-here-to-register, and "Like" them onM Facebook and "Follow" on Twitter.
Take note that if you register for the Urban Assault Ride (another great local cycling event, set for the week after NE Ride) using the coupon code “MSP12NERide10off” you receive discounted entry into NE Ride.
Lastly, “30 Days of Biking,” an idea to get people to ride their bikes on each of the 30 days in April begins April 1. In its third year, #30DaysofBiking is aimed to encourage non-cyclists to adopt more active lifestyles. The event, which has gone national and even international, say they signed up more than 500 people in 2010 and more than 2,000 last year.
So c’mon and join us, we promise a fun time will be had by all!
While the weather seems to tell us that it’s mid-spring already, don’t be fooled by Mother Nature’s trickery, it’s just the beginning of the season! And just as spring begins we are about to go in to full-throttle building out our brewery.
This week the Minnesota Department Agriculture signed-off on our production and tap room layout. The City of Minneapolis’ Planning & Development review signed-off on the building plans, which now clears the way for a building permit and for other trades permits like plumbing, electrical, and mechanical.
Since we announced our brewery in early February, we have painted the production area, sealed the packaging walls and ceiling, and also poured a new concrete slab that slopes to a trench drain. Demolition for a new slab near the brew house and trenching for the drainpipes started yesterday and has turned the floor into a slippery mess. But it’s a sign of progress!
Our behemoth boiler was delivered the other day and our chiller will be delivered next week. The canning line also is being fabricated as we speak down at Wild Goose Engineering in Boulder, Colo. Our friends to the north at Specific Mechanical are starting the fabrication of our brew house and hot/cold liquor tanks in Victoria, B.C., Canada, which puts us on track for a late April/early May delivery date.
We also bought a 16-foot GMC/Isuzu cube delivery truck. The turning radius on it would give your 1964 Volkswagen Beetle a run for its money in a u-turn competition in the busy streets of downtown Minneapolis.
So, while the temperatures may seem like it’s already summer at times (don’t be fooled by the early ice-out on White Bear Lake) we still plan to open our brewery in July. In the meantime you can get to work on your tan and get in shape to drink many-a-pint this summer. The heat and humidity will be here in no time, but don’t fret, our tap room will be air-conditioned!
Many of you already know Indeed Brewing Company will be sharing floor space with artists in a three-story brick building known as the Solar Arts Building. The location is a dead-end intersection of 15th Avenue and Quincy Street in Minneapolis' Northeast Arts District. We could not be more excited about our new digs and hope you will feel the same when we invite you into our tap room and to tour our new brewery this coming summer.
It's difficult to sum up the character and beauty of our building to be honest. It is old, ca.1914, with bricks, giant timber beams and columns, and wooden ceilings. Freight trains and the North Star Commuter Rail pass just outside our tap room patio. There are old industrial sliding fire doors, an industrial in-floor working scale and we are putting a brewery inside of it, with a tap room, and canning!
Indeed will officially be on the books for 12,000 SF, or will occupy about 38% of the leasable floor space (not counting common areas). Not included in our demised space are our bathrooms and a shipping / loading dock. We will also have about 1,500 SF in a basement, but that will remain untouched for the time being until we can figure out what to do with it…possibly future storage or a barrel-aging room. It is possible if you combine the lease space, the basement, the common bathrooms and shipping area, we’ll be pretty close to 14,000-15,000 SF.
For now take a peak at our most recent floor plans for the brewery (hi-res PDF), tap room and patio. We will continue to work with the city and architect (Rachel's dad) as we finalize our plans. Ask questions or make suggestions before we build the walls.
For more pictures click through to Building Indeed Brewing Company.
Now that the building lease has been signed for our brewery, we are finalizing our fit and site plans before we can apply for building permits. But that isn’t stopping us from getting the work done that does not require a building permit, like painting.
After receiving four estimates for painting the production and canning rooms, we chose the services by Quality Painting on the recommendation from the Logan Park Neighborhood Association. David Scott and his crew are going like gangbusters after priming the entire production area in one day. Scott expects to have it painted by the end of Thursday, at the latest Friday morning. Just seeing the primed walls is a night and day difference in appearance.
We also chose to preserve the look of the historic-looking brick. It’s one of the many characteristics that drew us to the building. It would’ve been cheaper to use paint, but it’d be hard to cover up those freshly sandblasted walls!
Other things that drew us to building are the modern conveniences of a new building; like the brand new heating and air conditioning throughout our space and rest, brand new energy efficient double-hung windows, a security/camera surveillance system, and even the solar panel array that will be installed atop the roof in March (we won’t see much of that power in our brewery, only in the bathrooms, common hallways, and entrances).
Once the painting is done, we hope to start some concrete work. We will replace the slab under where the bright tanks will be located. There are some “hollow” sounding spots and replacing it seemed like the “smart guy move.” We’ll start trenching for drains after the electrical and mechanical rough-in are complete, so the open trenches don’t get in the way of any "cherry picker" lifts.
It’s great to finally see some progress in our build-out, but we have several more months construction before you’ll be able to drink the beer. Trust us, we’re moving as fast as we can to get this done!
As Minnesota Public Radio reports: "Small breweries ready to tap into market - or fall flat"
Small beer-making operations have been popping up all over the city — and around the state. At least 10 new breweries opened in Minnesota last year, from Castle Danger Brewing on the North Shore to Olvalde Farmhouse Ales near Winona.
and the Journal & Courier (IN) reports: "Beer Man: Minnesota waking from brewing slumber"
It looks like the state is waking from its slumber, however, with several breweries opening the past several years and more in the works. Surly Brewing Co. opened in 2005 in a Twin Cities suburb and has quickly made a name for itself.
Visual.ly, a data visualization startup in Silicon Valley, has created a motion graphic depicting the history of the U.S. brewing industry. From the heights of the saloon era to the lows of prohibition, the brewing industry has gone through a number of changes, finally coming to a head (literally) with today's craft brewing renaissance. --via CraftBeer.com
We at Indeed Brewing Company can't more happy to be contributing to the "American Beer Revival!"
February’s Twin Cities METRO issue takes aim at an important topic: beer. Specifically, Minnesota beer – it’s origins, it’s craft-minded, new-age purveyors and it’s future as a hallmark of the state. But it’s not all about pale ales and stouts this month (like any responsible drinker, we know when it’s time to call it quits). -- Drew Kerr
Did we mention that Indeed Brewing Company's brewer, Josh Bischoff, is also mentioned as in the "The New Guard of Twin Cities Brewing" picture (he's second from left). Check out the cool photo shoot video too.
Pick up a copy at your local book store or better yet, subscribe to receive in the mail: http://www.tigeroak.com/metromag-subscribe
TC Metro Magazine - Behind the Scenes - February Beer Issue Photo Shoot.
Can three former college roommates and craft beer lovers open a destination taproom and brewery in a vibrant Minneapolis arts district?
FOR IMMEDIATE RELEASE:
Co-founder, Indeed Brewing Company
INDEED BREWING COMPANY TO OPEN BREWERY, TAPROOM THIS SUMMER IN NORTHEAST MINNEAPOLIS
MINNEAPOLIS MN, FEBRUARY 6, 2012 — Can three former college roommates and craft beer lovers open a destination taproom and brewery in a vibrant Minneapolis arts district?
“We see life as an adventure and craft beer is the perfect drink to take along,” said Tom Whisenand, co-founder of Indeed Brewing Company. “It’s something you reward yourself with after you do something great – or something mundane. Either way, at least you’re getting it done.”
Indeed will brew hop-forward, adventurous beers for adventurous drinkers – think chipotle-smoked porter. Better yet, Indeed will be the only Minnesota craft brewery packaging beer in six packs of 12 oz. cans – perfect for taking along in a backpack, kayak or stashing in the refrigerator.
“We want to make the best craft beers possible, and we want to do it in a fun way – an adventurous way. That means we’re going to make beers that defy styles and push the limits,” said Whisenand. “But at the same time, we’re going to make beers that will be a good reward after a long hike, a bike ride or after 10 hours at the office.”
To get there, Indeed brought aboard award-winning brewer Josh Bischoff from Minneapolis’ Town Hall Brewery to helm production. Bischoff recently won a silver medal at the 2011 Great American Beer Festival in Denver for his experimental beer “L.S.D.” – featuring lavender, sunflower honey and dates – and shared in another six GABF medals during his time at Town Hall.
Indeed Brewing Company will open its 12,000-square-foot brewery and taproom in a century-old building at the heart of the Northeast Minneapolis Arts District this summer. The company plans to self-distribute two flagship craft brews to liquor stores, bars and restaurants, as well as pour pints in its 1,500-square-foot taproom with adjoining patio.
“We want our taproom to be a hub for all things Indeed, like a living room for our brewery,” Whisenand said, “so we can invite people in to get to know us and our beer.”
The brewery founders -- Tom Whisenand, Nathan Berndt and Rachel Anderson – were once roommates at the University of Minnesota and photographers at the Minnesota Daily, the school’s student newspaper. The three built media careers of their own in Minnesota and stayed connected through their love of good beer and good people. They said Indeed will be their way of contributing something positive to their home state.
As its summer 2012 opening approaches, Indeed will release more details about its product lineup, taproom opening date and plans for growth.
Indeed Brewing Company will open in a refurbished Northeast Minneapolis warehouse this spring and be pouring beer by summer 2012. The brewery, at 711 15th Ave. NE in Minneapolis, will have an initial capacity of 3,800 barrels a year and a canning line that can produce 36 cans per minute.
As an invested member of the community, the company will also donate at least one percent of its annual sales to local and national non-profit organizations as part of One Percent for the Planet, a movement that encourages corporate philanthropy for the preservation and restoration of the natural environment.
Rachel Anderson, Nathan Berndt, Tom Whisenand
- ADDRESS: 711 15th Ave NE Minneapolis (to be known as the Solar Arts Building)
- TOTAL SPACE: 12,000 sq. ft for Indeed
- TAPROOM: 2,600 sq ft total (1,500 taproom, 1,100 patio)
- TAPROOM CAPACITY: 130
- NEIGHBORHOOD: NE Minneapolis in the heart of the NE Arts District of the Logan Park neighborhood
- BUILDING AGE: 1914 (98 years)
- HISTORY: Tire manufacturer, Sears Roebuck Distribution Center, and Electrical Transformer Manufacturer.
- BREWING SYSTEM: Specific Mechanical Two-Vessel 30 BBL Steam Heated Brewing System made in Victoria, British Columbia, Canada.
- BREWING CAPACITY: Approximately 3,800 BBL
- CANNING LINE: Wild Goose Engineering MC-250 Automated Canning Line made in Boulder, CO. Capable of up to 36 cans/minute.
- DISTRIBUTION: Self-distribute
- FERMENTATION VESSELS: Two 60 BBL & Two 30 BBL
- BRITE BEER TANKS: One 60 BBL & One 30 BBL
- NUMBER OF EMPLOYEES: 4
- NAME: Josh Bischoff
- EXPERIENCE: Professional brewer for more than a decade. Lead brewer at Minneapolis Town Hall Brewery for a total of eight years.
- AWARDS/ACHIEVEMENTS: Won a silver medal at the 2011 Great American Beer Festival in the Herb and Spice category for his beer “L.S.D.” Shared in another six GABF medals over his career at Town Hall Brewery.
For more and information and downloads:
Web Site: http://www.IndeedBrewing.com
Twitter: http://www.Twitter.com/IndeedBrewing & http://www.Twitter.com/IndeedBrewer
Downloads: (Logos, Photos & Video) http://www.indeedbrewing.com/brewery/logos/
Beer. It’s perfect, isn’t it? It’s the drink that stands equally well alone as it does when paired with onion rings or even a rack of lamb. It can be as lowbrow or pretentious as you want, but it always seems to be just what you need. One thing we’ve come to notice about beer is that it has some things in common with other classic beverages. For instance, discussions of wine might lead to mention of terroir—the taste of the land. We like to think great craft beer has terroir, too. The difference is, we don’t talk with a ridiculous French accent. Instead, we offer you finely crafted beer in a humble, awesome, aluminum can. You with us?
We want to tout the positive side of things, and embrace mindfulness and adventure—a feeling we’ve found plenty of here in Minnesota.
Indeed Brewing Company is situated in the heart of Northeast Minneapolis—a location replete with rich local history. Known for being the birthplace of Art-a-Whirl and the NE Minneapolis Arts District, it’s inspiring for Indeed to be part of an area that has grown from immigrant stomping grounds to a place that hipsters call home, tipping back a glass of brew in the many pubs found here.
But we find Minneapolis to be particularly fitting as the home of Indeed. After all, this is the town where our adventures begin, this is the town we come home to, and this is the town in which we regularly raise a glass in celebration of making the most of life. We like to think we’ve put that certain Minneapolis terroir (if you’ll pardon our French) right in every barrel of beer we brew.
Why “Indeed?” We just can’t believe we’re the only ones tired of the whiny, doom-and-gloom sentiment around us. We want to tout the positive side of things, and embrace mindfulness and adventure—a feeling we’ve found plenty of here in Minnesota. Even Indeed’s logo has a hint of a smile—a sense of happiness and fun that illustrates precisely what we want to share with our customers. It’s that subtle smile we feel Minnesotans enjoy sharing with one another, especially deep in winter. We’re a hearty breed, we Nordics, and it’s nice to have something to smile about together.
But even if you aren’t prone to shoveling knee-deep snow each winter, then gracefully wiping away a bead of sweat come July’s sweltering temps, we want you to taste our beer and realize what we’ve already come to know: Whether standing, sitting, floating or flying, having a tasty, high-quality craft beer in hand means not only that your taste buds are happy, but that you’re on your way to having a fun and meaningful discussion with other—sometimes about the beer, but more often about everything else in life. The people of Indeed love fun. Come on, let’s have fun together.
Months of planning, strategizing, structuring, fundraising, and searching eventually lead us to an early 20th century industrial building in the Northeast Minneapolis Arts District. First a tire company, then a Sears Roebuck distribution center, this building most recently housed an electrical transformer company before sitting vacant for nearly a year.
By early summer of 2012 this sleepy dead-end adjacent to the Northstar Commuter Rail tracks will be a bustling intersection of art, craft beer, solar power, and urban revitalization, a place Indeed Brewing Company will be proud to call its home.
Just the Facts:
- Total Space: 12,000 sq. ft for Indeed
- Taproom size: 2,600 sq ft total (1,500 taproom, 1,100 patio)
- Taproom Capacity: 130
- Location: NE Minneapolis in the heart of the NE Arts District
- Building Age: 1914 (98 years), approx. 45,000 sq. ft.
- History: Tire manufacturer, Sears Roebuck Distribution Center, and Electrical Transformer Manufacturer.
- Brewing System: Specific Mechanical Two-Vessel 30 BBL Steam Heated Brewing System made in Victoria, British Columbia, Canada.
- Brewing Capacity: Approximately 3,800 BBL
- Canning Line: Wild Goose Engineering MC-250 Automated Canning Line manufactured in Boulder, CO. Maximum 36 cans/minute.
- Distribution: Self-distribute
- Fermentation Tanks: ABT Two 60 BBL & Two 30 BBL
- Brite Beer Tanks: ABT One 60 BBL & One 30 BBL