For months the brewery has been jam-packed with excitement and we just can’t leave this juicy news alone anymore, so we won’t! We’re pumped to announce that Indeed fan favorite Strawberry Fields will join our adventurous lineup of canned beer in late January 2018.
Strawberry Fields was initially released in May 2016 as part of our BFF (Brewery Friends Forever) New Belgium’s “Beers with Vrienden” collaboration series. After gaining a super strong following (yes, we saw your tweets… and your emails… and your handwritten letters), we decided to get the green light to brew it on our own.
“We liked Strawberry Fields so much we got the okay to reprise it,” says our Head Brewer Josh Bischoff. “We kettle sour it with our house Lactobacillus strain, then add Belma hops for their strawberry characteristics. Once the fermentation gets going, we add generous amounts of strawberry.”
The finished product is a light, crisp, and refreshingly tart brew with notes of strawberry and citrus. A perfect pick for both beginning and experienced sour beer drinkers, Strawberry Fields will release on draft and in 12 oz. cans the week of January 22nd. To top it all off with a cherry (or a berry), the cans will feature brand new designs from local artist Chuck U, and look for a painting of the can artwork coming to the taproom soon!
Join us for the release of our Sour Ale at Lone Oak Grill in Eagan on January 25th, starting at 3pm. We’ll tap Strawberry Fields along with several other berry-inspired brews including: Double Chocolate Raspberry Stir Crazy Porter, Blueberry B-Side Pils, and Wooden Soul: In the Thicket, a Wood-Aged Sour Golden Ale with Raspberries.
Strawberry Fields will be a limited release beer, available for only a short time. Be sure to pick it up before it’s gone!
So long, farewell, Yamma Jamma! Our Harvest Ale will return this August to reap in one last season before hitting the hay. Conceived as an alternative to the ever growing patch of pumpkin beers, Yamma Jamma is instead brewed with sweet potatoes, a blend of spices, and vanilla. Fit to pair with crunchy leaves, casseroles and sweater weather, Yamma is our tribute to coziest of seasons. For one more year, anyway.
As a brewery, we are committed to making beers that are innovative and match what consumers are looking for on the shelf. While Yamma Jamma may have fit this bill five years ago, today tastes are shifting, so we are sending our Harvest Ale off into the sunset with warm regards. We commiserate with all you yam fans out there, we loved Yamma Jamma as well.
But don’t fret for too long, we’ve always got something new around the corner at Indeed. We’re excited to show off what we can accomplish as a brewery in the future, and who knows what we might do next fall. Until then, you can still get your paws on the last batches of Yamma Jamma this year from the end of August into October. Get the first tastes of Yamma Jamma on August 19th during our Five Year Celebration at Icehouse Minneapolis.
Time flies when you’re having fun, working hard, and brewing beer (especially when you’re also drinking some of that beer). It’s hard to believe, but we’re about to clock our fifth spin around the sun. We’re so grateful to be part of the Minnesota craft beer culture, and we couldn’t have done it without the support of our customers, staff, and community. We sold our inaugural beer on August 10, 2012, and were the first brewery and taproom to open in Northeast Minneapolis since James Page Brewing closed in the early 2000s. Cut to flashback music.
When Indeed opened for business in 2012, our Co-Founder Tom Whisenand imagined the taproom to be like a living room for the brewery, a place where people could get to know our beer. Back then, Indeed had just two beer offerings: Day Tripper Pale Ale and Midnight Ryder Black IPA. But with a company launch party at Icehouse Minneapolis later that August, and the release of cans in October, we wasted no time getting that beer out of the living room and into the market. Forming an early partnership with local artist Chuck U, our eye-catching cans helped early consumers discover our beer. In the first six months of business, we doubled our brewing capacity due to demand. Co-Founder Tom Whisenand explained at the time, “This is a dream come true for all of us, it seems like just yesterday we were sitting around the kitchen table discussing our business plan and now we are doubling capacity... hopefully sleep will come after that.”
However, Indeed (and its employees) didn’t see much rest in our second year, hiring a full-time quality manager, adding distribution in the surrounding metro area and creating Indeed We Can, our charitable giving program. “Indeed is only as strong as the community that surrounds it. It was important to us to find an authentic way to build relationships with our neighbors,” says Co-Founder Nathan Berndt. Through this program, taproom proceeds each Wednesday are donated to local nonprofits selected by employees. By August 2014, our taproom was rocking four days a week, and with five packaged beers in the market, Indeed continued to gain momentum.
The next few years turned out to be a pretty wild ride. In 2014, Mexican Honey Imperial Lager brought home a Silver Medal from the Great American Beer Fest, giving the brewery national recognition. That same year, we began the aging process for our Wooden Soul series of wild, sour and barrel-aged beer, led by brewer Adam Theis. By fall 2015, Indeed had greatly expanded its brewing capacity, staff, and number of packaged beers. 2016 saw the first packaged offering from Wooden Soul and the creation of two collaboration beers with New Belgium Brewing (Hello, Strawberry Fields), one of the largest craft breweries in the country. In that year, we also achieved a longtime goal of statewide distribution in Minnesota, grew industry relationships through our Flock Together collaboration series, and worked to maintain our integrity, pulling beer kits from Northern Brewer after the homebrew supply store was acquired by AB-InBev.
Indeed is proud to share that since opening day in 2012, we have:
Grown our staff from eight to 56 employees and ranked as a Top 150 Workplace
Increased our barrel production capacity by over 400%
Expanded our number of packaged beer offerings from two to 15, with all cans featuring designs from local artist Chuck U
Increased our number of on- and off-premise accounts from 170 to 1,440
Widened distribution from the Twin Cities area to statewide in Minnesota and North Dakota, as well as parts of Wisconsin
Began exporting beer internationally to Spain
Donated more than $300,000 to over 100 nonprofits through Indeed We Can
We are so incredibly grateful for the support of the craft beer community over the past five years. We truly could not have done it without you. Now, as the fourth largest production brewery in Minnesota (we can't quite believe it), and the 250th largest brewery in the country (still can't believe it), we plan on sticking to our core values of quality, community, originality, having fun and most importantly making good beer, for the foreseeable future.
When asked what they are most proud of about Indeed, our Co-Founders agree that at the end of the day, it comes down to people. “I am so proud of our people that work so hard, and give so much time to ensuring Indeed is not only a great place to work, but well known for high quality and consistent beer,” says Nate. “We are a company that is successful and profitable without taking ourselves too seriously. Work days can be long and hard, but knowing there is a great group of people here to help makes all the difference.”
So what's next? In the immediate future, Indeed will prioritize building our presence and reputation in the craft brewing community, both regionally and nationally. Tom explains, “Five years from now I don’t think our accomplishments will be measured in size or growth rate. Rather, I hope people will be talking about how they still love drinking our beer, and can feel good about our company and what we stand for.”
Let's get this party started already! We're celebrating our five year anniversary twofold on August 19, 2017. At the brewery from 12pm to 6pm, come on over for an Indeed open house with self-guided tours, a shuttled tour to our offsite barrel-aging facility (usually closed to the public), happy hour pricing on Day Tripper, Midnight Ryder and Shenanigans, food trucks, cake, and an extended patio. That same day, we're throwing down where it all began, kicking off our fifth year of business at Icehouse Minneapolis. From 6pm to close, join us for a banger featuring food, beer, giveaways, raffles, and live music from Ayvah, PaviElle, and Black Market Brass. Tickets to the Icehouse event are five dollars and include a free pint of Day Tripper and super special commemorative pint glass. We hope you can come party with us, it just wouldn't be the same without all you thirsty creatures.
Made for the hazy days of summer, Peach Bum IPA is almost ripe for the picking. With juicy notes of peach cobbler, tart citrus and tropical-tasting hops, Peach Bum joins our adventurous line-up of IPA offerings on draft and in 12 oz. cans with designs by local artist Chuck U. Sun drenched and juicy, it's sure to become your new summer jam.
The idea for Peach Bum IPA was planted last year, when our Head Brewer Josh Bischoff created an IPA for Indeed’s Derailed Series, a series of experimental beers. He was looking to create a new, fruity, lighter colored IPA to enjoy in the warm summer months. Josh selected a different yeast than the ones we usually brew our hoppy beers with, instead choosing a strain known to produce super fruity flavors. For the all-important hop bill, he selected American hops that are also known to bring strong fruit character to beer - Mosaic, Citra, Azacca and Centennial. Fruity, juicy, and inviting, Derailed: IPA became a fast favorite in the taproom, both among customers and our staff.
After some consideration, and a few beers, our brewing team decided it would be fun to take Derailed: IPA one step further—the addition of peach built on the fruit flavors already present in the brew, creating a juicy, refreshing, and easy-drinking beer. Capped off with a playful name to fit its cheerful spirit, Peach Bum IPA was born.
Peach Bum IPA hits store shelves and tap towers next week, just in time for the warmest months of the season. We're kicking off the release with a Peach Bum IPA Beach Party at Hi-Lo Diner—complete with surf rock, games, giveaways and more. Beach attire encouraged! Life's a peach, so let's party and celebrate summer with our new IPA.
They say that birds of a feather flock together, and now they make beer together too. We've hatched a new series of collaborations with friends from near and far - so take a gander.
“Collaborations help fuel the sense of community that lies at the heart of the craft brewing industry,” explains our Co-Founder and Director of Operations Tom Whisenand. “When we consider a collaboration, we’re all about furthering friendships with people that have similar values, and that we believe represent the best in brewing, whether big or small, well-known or just starting out.” Head Brewer Josh Bischoff agrees, saying the short answer to “Why collaborate?” is for the fun. “We like to work with our friends in the industry,” says Bischoff, “taking the different feel of each brewery and putting a little bit of both in the brew, to create something unique and exciting.”
You can check out the first release from Flock Together, a Belgian-style Dubbel made with Hoops Brewing of Duluth, at the Minnesota Craft Brewers Guild's Winterfest 2017 this weekend. The Hoops brothers have always had a strong influence in our Head Brewer Josh's brewing career, and with the announcement of Hoops Brewing opening this year, Josh thought a collaboration seemed like a fun way to work with an early mentor. Together they decided to twist styles like they do in Belgium - throwing in oddball ingredients like fennel, star anise and agave syrup to make a fun, yet character-loaded, complex ale.
Our previous collaborations feature beers made with New Belgium Brewing and Station 26 Brewing of Colorado, Dangerous Man Brewing and Northbound Smokehouse & Brewpub of Minnesota and Jubeck New World Brewing of Iowa. Look out for collaborations with Hoops Brewing, Dangerous Man Brewing, Gamling & McDuck Winery and Tattersall Distilling later this year.