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The Blog

Feb 19/20

PakTech Recycling Program Update

Bring your old PakTech can holders to Indeed and get $2 off any beer, any time.

While both taprooms are collecting and recycling PakTechs, the discount on beer was discontinued in 2020.

Back in August 2019, we found out that PakTech—those bright orange toppers that hold our six- and four-packs together—was not compatible with residential recycling centers and programs across Minnesota.

We decided that we wanted to not only find a way to recycle them responsibly, but also educate craft beer drinkers, so we offered you discounts and free beers in exchange for your discarded PakTech. We partnered with a facility that would properly recycle PakTech and other craft breweries followed suit in the mission to keep the packaging truly sustainable.

We have collected more than 1,300 PakTech holders and in return given away more than 850 free beers since then.

You showed us that you care about sustainability (and free beer), making this program wildly successful. So successful, in fact, that it’s time to scale it back a bit. We will still be offering $2 off all beers (even during Happy Hour) when you bring in three or more PakTech holders (from both Indeed and non-Indeed packs).

The Milwaukee taproom will still be offering one free pint (excluding specialty pours) for 4 or more PakTechs, or $2 off any beer with 1-3 PakTechs.

Feb 18/20

Make Way for The Queen

The Queen makes her royal debut.

Long live The Queen.

Formerly known as Whiskey Queen, this whiskey barrel-aged Imperial Stout is now known simply as The Queen. Same beer, new name (and, in fact, same beer as Rum King—just a different barrel). At 10.5% ABV, The Queen starts her journey to the throne as a pitch-black Imperial Stout, aged over seven months in American whiskey barrels to develop complex vanilla, chocolate and coconut aromas and a signature boozy finish. Warm, yet authoritative, The Queen boasts an unforgettable silky mouthfeel backed by roasted malt and oak flavors. An iron fist in a velvet glove, she rules.

We’re commemorating the occasion in royal fashion.

  • In cans: This is the first time we’re packaging The Queen for distribution; available in a liquor store near you. We've done the aging for you, so don't let her sit idle in the fridge.
  • On tap: On tap now in bars/restaurants and in the Minneapolis taproom Thursday, Feb. 27
  • Flight Night: We’re infusing The Queen with four flavor combinations on Thursday, Feb. 27: Dogwood NEON Espresso and Vanilla Bean; Cacao Nibs and Orange Zest; Cherry and Coconut; and Ginger and Lemon Zest. RSVP on Facebook.
  • Royal Crush: To properly commemorate the occasion, we’re having a bottle release party on Saturday, Feb. 29. Beginning at 12pm, there will be 300 bottles available of The Queen Brewer’s Reserve ($30 a bottle, limit of two). Among the festivities to honor The Queen is a chess tournament; RSVP to the event on Facebook and sign up for the tournament here.


Jan 31/20

A Pastry Stout's Journey

Sarah Jane's Maple Stick Stout releases on Feb. 6 in Milwaukee and Minneapolis.

From a bakery counter display in Northeast to tap lines in Minneapolis and Milwaukee, Sarah Jane’s Maple Sticks Stout’s journey is a testament to Indeed’s commitment to community and collaboration.

Danish dough twisted with cinnamon, baked with caramel and almonds, and topped with maple frosting—Maple Sticks from Sarah Jane’s Bakery in Northeast Minneapolis are a staff favorite here at Indeed. They’re the first pastry that’s snagged, and no one even thinks about leaving half. So when we set out to develop a pastry stout, it was a no-brainer to capture the essence of these beloved classics.

"When deciding to make a pastry stout, the logical choice in my mind was to model it after the Maple Stick from our local NE bakery Sarah Jane's," says Josh Bischoff, Head Brewer. "I would venture to say that the first year or so of Indeed's existence was fueled almost exclusively by Dogwood Espresso and Sarah Jane's Maple Sticks."

Tested and perfected at our pilot brewery in Milwaukee, this recipe was then brewed on a larger scale at our Minneapolis headquarters and canned for distribution. Cinnamon, vanilla, lactose, and—of course—maple make this malt-forward stout rich and full. And, at the risk of getting too sappy, it represents a connectedness that makes this beer extra special to us. We can’t wait to share it with you.

We’ll be releasing this beer on Thursday, February 6 at 3 PM in Minneapolis and Milwaukee. Maple Sticks will be served in both locations.

RSVP on Facebook (Minneapolis and Milwaukee), and make sure to let us know you're drinking it on Untappd.

Jan 29/20

Indeed We Can: Doing Good Together

“When good people get together and do good things, then good things happen.”

Bridging founder Fran Heitzman’s words are simple but speak volumes; they ring especially true for us at Indeed, where a core value of ours is Do Good. Tonight in Minneapolis, we’ll be drinking for a good cause while also honoring Fran’s legacy, who passed away on January 11.

At 94, Fran left an indelible mark on the people he served. “The contagious inspiration and passion Fran shared as an advocate for those in need ensured all families were served with dignity and was vital in achieving Bridging’s most recent milestone of serving 95,000 households since its inception/the beginning. His tremendous work ethic, commitment to quality service and unwavering pledge to ensure that ‘everyone has a bed to sleep in’ truly made him one-of-a-kind.” Read more about Fran’s legacy on Bridging’s website.

“Providing household goods for those coming out of homelessness resonates with my morals and values. Bridging allows people a second chance at having a sustainable life after hardship. Especially through winter months, every family deserves comforts that can bring them more opportunity to live a satisfying life,” says bartender Jessica Zottolla, who nominated Bridging.

Funds raised on Wednesday night in the Minneapolis taproom will support the general operating budget at Bridging. The 501(c)(3) nonprofit organization serves primarily the Twin Cities metro area, providing donated furniture and household goods to people transitioning out of homelessness and poverty. Bridging gives hope—and for many—a leap toward stability for the first time. Since 1987, Bridging has served more than 95,000 households, and reduces landfill space by 10 million pounds each year.

Right now, Bridging is in need of towels, which we will be collecting tonight and for the next couple weeks and deliver.

In the Milwaukee taproom, lead bartender Madi Altman has nominated The Women's Center. “I felt the need to make whomever I recommend as meaningful as possible. Being a survivor myself, I chose them because of all of the work and care that goes into them helping every person who walks through their door. It is something we need more of in this world. Anything I can do to help them for helping hundreds of women, I’ll do.”

Founded in 1977, The Women's Center serves women, children, and men impacted by domestic abuse, sexual violence, child abuse, and trafficking. It is Waukesha County’s only agency of its kind, providing a range of life-saving and life-changing programs and services that heal and empower adults and children on their paths to build a future free from violence.

RSVP on Facebook:
Minneapolis
Milwaukee