Time flies when you’re having fun, working hard, and brewing beer (especially when you’re also drinking some of that beer). It’s hard to believe, but we’re about to clock our fifth spin around the sun. We’re so grateful to be part of the Minnesota craft beer culture, and we couldn’t have done it without the support of our customers, staff, and community. We sold our inaugural beer on August 10, 2012, and were the first brewery and taproom to open in Northeast Minneapolis since James Page Brewing closed in the early 2000s. Cut to flashback music.
When Indeed opened for business in 2012, our Co-Founder Tom Whisenand imagined the taproom to be like a living room for the brewery, a place where people could get to know our beer. Back then, Indeed had just two beer offerings: Day Tripper Pale Ale and Midnight Ryder Black IPA. But with a company launch party at Icehouse Minneapolis later that August, and the release of cans in October, we wasted no time getting that beer out of the living room and into the market. Forming an early partnership with local artist Chuck U, our eye-catching cans helped early consumers discover our beer. In the first six months of business, we doubled our brewing capacity due to demand. Co-Founder Tom Whisenand explained at the time, “This is a dream come true for all of us, it seems like just yesterday we were sitting around the kitchen table discussing our business plan and now we are doubling capacity... hopefully sleep will come after that.”
However, Indeed (and its employees) didn’t see much rest in our second year, hiring a full-time quality manager, adding distribution in the surrounding metro area and creating Indeed We Can, our charitable giving program. “Indeed is only as strong as the community that surrounds it. It was important to us to find an authentic way to build relationships with our neighbors,” says Co-Founder Nathan Berndt. Through this program, taproom proceeds each Wednesday are donated to local nonprofits selected by employees. By August 2014, our taproom was rocking four days a week, and with five packaged beers in the market, Indeed continued to gain momentum.
The next few years turned out to be a pretty wild ride. In 2014, Mexican Honey Imperial Lager brought home a Silver Medal from the Great American Beer Fest, giving the brewery national recognition. That same year, we began the aging process for our Wooden Soul series of wild, sour and barrel-aged beer, led by brewer Adam Theis. By fall 2015, Indeed had greatly expanded its brewing capacity, staff, and number of packaged beers. 2016 saw the first packaged offering from Wooden Soul and the creation of two collaboration beers with New Belgium Brewing (Hello, Strawberry Fields), one of the largest craft breweries in the country. In that year, we also achieved a longtime goal of statewide distribution in Minnesota, grew industry relationships through our Flock Together collaboration series, and worked to maintain our integrity, pulling beer kits from Northern Brewer after the homebrew supply store was acquired by AB-InBev.
Indeed is proud to share that since opening day in 2012, we have:
Grown our staff from eight to 56 employees and ranked as a Top 150 Workplace
Increased our barrel production capacity by over 400%
Expanded our number of packaged beer offerings from two to 15, with all cans featuring designs from local artist Chuck U
Increased our number of on- and off-premise accounts from 170 to 1,440
Widened distribution from the Twin Cities area to statewide in Minnesota and North Dakota, as well as parts of Wisconsin
Began exporting beer internationally to Spain
Donated more than $300,000 to over 100 nonprofits through Indeed We Can
We are so incredibly grateful for the support of the craft beer community over the past five years. We truly could not have done it without you. Now, as the fourth largest production brewery in Minnesota (we can't quite believe it), and the 250th largest brewery in the country (still can't believe it), we plan on sticking to our core values of quality, community, originality, having fun and most importantly making good beer, for the foreseeable future.
When asked what they are most proud of about Indeed, our Co-Founders agree that at the end of the day, it comes down to people. “I am so proud of our people that work so hard, and give so much time to ensuring Indeed is not only a great place to work, but well known for high quality and consistent beer,” says Nate. “We are a company that is successful and profitable without taking ourselves too seriously. Work days can be long and hard, but knowing there is a great group of people here to help makes all the difference.”
So what's next? In the immediate future, Indeed will prioritize building our presence and reputation in the craft brewing community, both regionally and nationally. Tom explains, “Five years from now I don’t think our accomplishments will be measured in size or growth rate. Rather, I hope people will be talking about how they still love drinking our beer, and can feel good about our company and what we stand for.”
Let's get this party started already! We're celebrating our five year anniversary twofold on August 19, 2017. At the brewery from 12pm to 6pm, come on over for an Indeed open house with self-guided tours, a shuttled tour to our offsite barrel-aging facility (usually closed to the public), happy hour pricing on Day Tripper, Midnight Ryder and Shenanigans, food trucks, cake, and an extended patio. That same day, we're throwing down where it all began, kicking off our fifth year of business at Icehouse Minneapolis. From 6pm to close, join us for a banger featuring food, beer, giveaways, raffles, and live music from Ayvah, PaviElle, and Black Market Brass. Tickets to the Icehouse event are five dollars and include a free pint of Day Tripper and super special commemorative pint glass. We hope you can come party with us, it just wouldn't be the same without all you thirsty creatures.
Grab your friends, throw on your flannel and get ready for some boot stomping and hip shaking fun at our annual harvest party. Hullabaloo is back and packed with plenty of goodies. We’ve hitched up a music lineup curated by First Avenue, and we’ll keep the brews and good times flowing all weekend long.
So what’s exactly in store? Come on down to help us celebrate Yamma Jamma’s return and the release of Rum King 2016 in the taproom. We’ll also be rolling out our cask pyramid – featuring more beers than ever before. To keep you fueled up to get down, Blue Door Pub will be here slinging those heavenly bodies we call blucys and totchos. Aki’s BreadHaus will be also be on site, serving up warm, salty (and vegan!) pretzels with Day Tripper beer mustard, and Frio Frio will satisfy your sweet tooth with Indeed beer-inspired popsicles. Plus, bring the kiddos or your own inner child, and get your art on with GetKnit’s craft stations from 12pm-4pm on Sunday. It’s a yam-packed fall festival with all the fixins.
Hullabaloo takes place October 8th, 12pm to 11pm, and October 9th, 12pm to 8pm. This event is FREE to attend, and tented - so it's going down rain or shine! Because of the large, noisy and sometimes rowdy nature of this event, please leave your furry friends at home – and tiny humans, please head out of the taprooms by 8pm. This event is CASH ONLY, so bring the green with you to avoid ATM lines.
PS – In case you haven’t heard, Rum King is releasing in cans this year! So we won’t be selling any packaged Rum King 2016 at the brewery. However, on Sunday we will have bottle sales of Rum King 2015 and limited verticals for the taking.
RSVP on Facebook for updates, info and everything Hullabaloo.
12:30 – Catbath
1:30 – Bruise Violet
2:30 – Mary Allen & The Percolators
3:30 – Driftwood Pyre
4:30 – Porcupine
5:30 – Little Man
7:30 – Butcher's Union
8:45 – Night Moves
1:00 – Dusty Heart
2:00 – Actual Wolf
3:00 – Southside Desire
4:00 – Jack Klatt (trio)
5:00 – Romantica
Make way for Rum King! This year our imperial stout is coming to you fresh in 12oz cans fit for every swashbuckler’s life-on-the-go. They’re shipping out in 4-packs, perfect to share with your mates around a fire or save for a stormy night at sea. Featuring original artwork by Chuck U, the new cans are silver, teal, dark blue and ripe for the plundering. Below deck the goods are just the same – a pitch-black stout that’s been aged in rum barrels for just shy of one year. You’ll find the same complex notes of toffee and vanilla, with a roasty-toasty, malt-forward body burly enough to un-shiver those timbers.
To get into the nitty-gritty of everything about our imperial stout and answer your burning questions about Rum King’s break with the bottle, we sat down with our quality manager, Daniel.
Why package Rum King in cans, instead of bottles?
Both cans and bottles have their pros and cons. Cans tend to do a better job at protecting the beer from its enemies – sunlight and oxygen. The opaque nature of the can and very tight seal of the lid make it an ideal package for keeping beer fresher for a longer time. Cans are also lighter and easier to transport.
Will Rum King taste different this year, has anything changed with the recipe?
The flavor profile of Rum King changes a bit each year. While we use the same recipe, the variation in the rum barrels and aging conditions of the barrels ultimately give the beer much of its character, and these factors change year to year. The canning process won’t affect the taste of the beer.
How do you get Rum King out of barrels and into cans?
First, every barrel is tasted for off-flavors. For Rum King that usually means a sour or acetone flavor. Those barrels that don’t make the cut get dumped. The barrels that do make the cut have the beer removed and are brought to a stainless steel brite tank. Here, the beer is chilled and carbonated. Once cold and fizzy, Rum King is put into cans just like any of our other beers.
How should I serve Rum King? Can I drink it from the can?
We recommend drinking all Indeed beer out of a glass. For cans of Rum King, we suggest pouring the beer into a tulip glass before consuming so you can smell the aroma and check out the color of the beer. A serving temperature of about 45°F is what many people prefer for drinking stouts.
Can I age cans of Rum King?
Sure. While we think the beer tastes great and is ready to drink when you buy it, you can still age it in cans. There is no guarantee that aging the beer is going to improve it, but it might – only time will tell. Aging beer is really a process of oxidization – cans will slow that down, but still do the trick.
How should I store my cans of Rum King?
If you intend to age Rum King, “cellar” temperatures are best at 45-50°F. If you’re planning on drinking it soon, the refrigerator is always a good bet.
So that’s the skinny. But hey, buccaneers, we encourage you to road test it yourself. Find Rum King in limited quantities (so don’t delay) in liquor stores throughout the Twin Cities area and beyond during the second week in October. Plus, heave ho and meet us at 331 Club for the ultimate Rum King release party on October 4th – the absolute first place you’ll find this year’s Rum King on tap, along with vintages from 2015 and 2014, plus Whiskey Queen – quite a lineup. We heard Davy Jones himself might even make an appearance. So batten down the hatches and get those sealegs ready – Rum King is coming soon!
Bottles up! Indeed Brewing is thrilled to announce our first-ever bottle release from Wooden Soul, our series of funky, wild, and sour barrel-aged beers. We’ve filled, corked and hand labeled with love, all so you can take Wooden Soul: Heliotropic near, far, and wherever you may roam.
The original gangster of the Wooden Soul series, Heliotropic is a Belgian-style Brett Saison ale aged in white wine barrels, weighing in at 7.3% ABV and 20 IBU. It first began as a Saison in our Derailed Series, before making its way to Wooden Soul. Heliotropic is brewed with Dupont yeast, then finished with Brux III and Brettanomyces Claussinii. The brew is moved into white wine barrels, where it ages for five to six months, allowing the brett to take up a healthy residency – building those funky flavors. In each bottle, you’ll find straw colored beer with a copper glow. Expect to be greeted with aromas of tropical fruit, grape, and earthy funk. This carefully crafted beer is dry, tart, and well balanced, with moderate to high carbonation. Sip away.
Want to get your paws on a bottle, thirsty creatures? Your first chance will be at the official Heliotropic Bottle Release in Indeed’s main taproom on July 25th. This special, ticketed event will include: a full pour of Heliotropic; a flight of Heliotropic with peaches, Heliotropic with pluots, and dry-hopped Heliotropic; and a paired flight of hand-selected meats and cheeses provided by the amazing team at Chowgirls Killer Catering, plus – we’ve lassoed Wooden Soul Head Brewer Adam Theis to talk about the beer and the barrel-aging program. Most importantly, you will get exclusive access to the first-ever bottle run of Heliotropic, with your bottle signed by Brewer Adam (limit one). Don’t miss this event, because we won’t pour one out for you.
Tickets to the Heliotropic Bottle Release are $50, inclusive of tax and gratuity, and can be purchased in person during taproom business hours, or online here. Please note tickets are limited and non-refundable. Remaining bottles of Wooden Soul: Heliotropic will be available for sale on a limited basis from the brewery beginning Thursday July 28th. Follow us on social media and stay in the know on everything Indeed.